Search Engine Optimization Checklist

Search engine optimization is on each webmaster's mind recently. Achieving a good ranking for the proper keywords will mean a gradual stream of targeted traffic to your website, and every one for free of charge - that is onerous to beat. The key to high search engine rankings is structuring your web site properly, as well as many content that's relevant to your keywords, and ensuring your web site is spider-friendly. you'll be able to use this checklist to create certain all of your websites may be found, indexed and ranked correctly:

Your web site is themed.  Your {site|website|web website} deals with an identifiable theme that is apparent from the text on the house page and bolstered by all the opposite pages on your site. In different words, all the individual websites relate to every different and wear down varied aspects of some central theme. The text on your home page ought to state clearly what that theme is and what your web site is concerning, and also the different pages ought to reinforce that.

Your websites have enough top quality, relevant content.  Spiders come back to your web site probing for content. If a page does not have abundant content, or the content does not seem closely associated with the page's title and your website's theme, the page in all probability will not be indexed or if it's indexed it will not rank well. Search engines love quality content and plenty of it - content is what internet searchers are probing for and search engines attempt to offer.

Your website's navigational structure is comparatively flat. you do not wish necessary pages to be too "deep" among your web site, which means it takes many clicks to urge there from the house page. Search engines generally index the house page initial, then gradually index different pages on a website over time. several spiders are programmed to solely go 3 layers deep - if a number of your necessary content is buried deeper than that, it should never be found and indexed in the slightest degree.

You've created a singular "Title" tag for every page.  The title is one in every of the foremost necessary aspects of any website from an SEO standpoint, particularly for Google (which is that the most significant search engine to optimize for). do not use a generic title for all of your pages, use the keywords your targeting for that page and keep it transient however descriptive.

You use the "Description" meta tag.  Contains a highly descriptive sentence concerning the content and purpose of your page, and contains your most significant keyword phrase early within the sentence. Not all of the search engines can show this "canned" description after they list the page in search results, however several of them can, therefore it's price obtaining it right.

You use the "Keywords" meta tag. like the meta tag description, not each search engine can use the keywords meta tag. however some can use it and none can penalize you for having it. Also, having a brief list of the keywords you are targeting can assist you write applicable content for every page. The keyword tage ought to contain your targeted keyword phrase and customary variations, common misspellings and connected terms. confirm your keywords relate closely to the page content and tie into the general theme of your website.

Your keywords are included within the visible page content, ideally high up on the page. you've got to realize a balance here - you would like to incorporate keyword phrases (and variations) variety of times among your text, however not such a large amount of times that you just seem to be guilty of "keyword stuffing". The trick is to figure the keywords into the text in order that it reads as naturally as attainable for your website guests. Remember, you'll be able to incorporate keywords into any website component that's doubtless viewable by website guests - header text, link text and titles, table captions, the "Alt" attribute of the image tag, the "title" attribute of the link tag, etc.

Every page of your web site may be reached by search engine spiders. this can be important - if your pages cannot be found, they can not be indexed and included in search results, as well as rank well. Search engines use spiders to explore your web site and index the pages, therefore each page should be accessible by following text links. If pages need a password to look at, are generated by a script in response to a question , or have a protracted and complex URL, spiders might not be ready to scan them. you wish to possess easy text links to the pages you would like indexed.

You've included a website map.  Unless your website is extremely tiny, it is a smart plan to form a website map with text links that you just link to the location map from your home page. additionally to a link, embrace descriptive text for holding the relevant keywords for every page.

You link to your most significant pages from different pages on your website.  Internal links facilitate verify page rank since they show that pages of your website are most significant. The a lot of links you've got to possess to a page, relative to different pages on your website, the a lot of importance search engines can assign to it.

You use keywords in your link text. once you produce a text link to a different page on your website, use that page's targeted keywords because the text for the link (inside the anchor tags that make the link). build it as descriptive as attainable. as an example, a link that claims "Premium Customized Widgets" is way higher than one that claims merely "Product Page", and indicates to go looking engine spiders what that linked page is concerning.

Your website does not use frames.  If attainable, do not use frames on any page you would like to urge indexed by search engines. If you're feeling you just should use frames for a page, then conjointly build use of the "noframes" HTML tags to supply various text that spiders will scan (and build that text descriptive instead of simply a notice that "This website uses frames etc. etc.").

You don't use automatic page redirects. do not build any pages automatically redirect the visitor to a different page (the exception could be a page you have deleted for smart - during which case you must use a "301 redirect", a permanent redirect that is suitable to go looking engines).

Your necessary content is in plain text and not contained in pictures.  Search engine spiders cannot "read" content in JPEG, GIF, or PNG files. If you actually feel that using a picture instead of text is crucial to your style, a minimum of place constant text within the image's "Alt" tag (or within the "title" tag if you are using the image as a hyperlink).

Your necessary content isn't contained in Flash files.  Flash could be a wonderful technology, however sadly spiders haven't got the desired "plugin" to look at Flash files. As a result, Flash content is usually inaccessible to go looking engine spiders. Some will realize and follow hyperlinks among the Flash file, however unless those links result in pages with readable HTML content this may not assist you abundant. do not produce all-Flash pages for any content you would like to urge indexed - instead, place that content within the HTML portion of the page.

Links and keywords don't seem to be hidden within JavaScript code.  If your links use JavaScript to direct the user to the acceptable page (for instance, a drop-down list) or necessary content is contained among JavaScript code (when it's displayed dynamically using DHTML, for instance) search engine spiders will not be ready to "see" it. You can, however, use the "noscript" HTML tags to supply an alternate that may be scan by spiders.

You've optimized each necessary page of your web site individually. do not stop at your home page. Take the difficulty to optimize any page that incorporates a affordable probability of being indexed by the main search engines, targeting applicable keywords for every. If you face lots of competition it should be nearly not possible to urge a high ranking for your home page, however you'll be able to still get lots of search engine traffic to your website from different pages that are targeted on terribly specific keyword phrases.

You did not duplicate content. every page of your {site|website|web website} ought to have distinctive content that distinguishes it from each different page on your site. Duplicating content or having pages that are solely slightly completely different may well be seen as "search engine spamming" (trying to govern search engine results).

You offer linking directions for people who wish to link to your website.  Somewhere on your {site|website|web website} state your policies concerning people linking to your site and supply the wording you would like them to use in their link. you would like to encourage people to link to your website, ideally using link text and an outline that replicate the keywords for that page. for his or her convenience offer the ready-made HTML code for the link - not everybody can use it, however most frequently they're going to use your most popular text as a courtesy as long because it is really descriptive of your website and does not contain "marketing hype".

You offer linking directions for people who wish to link to your website.  Somewhere on your {site|website|web website} state your policies concerning people linking to your site and supply the wording you would like them to use in their link. you would like to encourage people to link to your website, ideally using link text and an outline that replicate the keywords for that page. for his or her convenience offer the ready-made HTML code for the link - not everybody can use it, however several can use your most popular text as a courtesy as long because it does not contain "marketing hype".

Important hyperlinks are plain text links and not image links or image maps.  Text links are higher from an SEO standpoint than image links, as spiders cannot scan text from a picture file. If you're feeling you actually should use a graphic as a link, a minimum of embrace a text description that (including the relevant keywords) by using the "title" attribute of the link tag.

Your web site is freed from coding errors and broken links.  HTML coding errors and non-working links will keep search engine spiders from properly reading and indexing your pages. For that reason, it is a smart plan to use an online page validation utility to see your HTML code to create certain it's error-free.

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